18 Mar 5 steps to DIY your social media
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Starting out in social media can be daunting! There’s so much information out there, it can be overwhelming to know where to begin and focus your energy!
As a social media manager, I manage other people’s accounts for them but understand that it’s not in every businesses budget. As a result, I thought I’d let you know how I manage accounts so you can DIY your own social media.
Here’s my workflow and things I’ve found helpful:
1.Establish your goals
To start, it’s so important to establish your goals. Why are using it and what do you want to achieve? Is it more sales, more clients, increased brand awareness or more followers. Getting clear on these is the basis of your social media strategy.
Hint – a great goal is to funnel potential customers to your email list.
2. Create your strategy
Think about what you are going to post, when and where. This is the hard part and it definitely does take practice! There is so much information out there to sort through but I would highly suggest taking a course. It will save you so much time and you’re going to get better information.
I can’t recommend Cat and Cherie from The Digital Picnic highly enough! They have their ePicnic course which covers the major platforms, blogging and email marketing and they also have an amazing group for their graduates.
After doing their course, you’ll be able to create a strategy to get your business up there and be able to create an Instagram feed of your dreams!
3. Automate like a boss
Social media can take all of your time! I’m sure you don’t need to be reminded of that! The best way to not get sucked in for hours is to automate. Here’s what I use:
- Facebook: schedule your posts in Facebook itself. I have found that using external sites lowers your organic reach.
- Instagram: I use Grum. It is fully automated and the owners say that they don’t break Instagram’s terms and conditions. It works well and I don’t know that I could manage multiple accounts without it!
- Post Planner: I use that for everything else, twitter, Facebook groups
- Pinterest: I use Board Booster. It does take a bit of work to get set up but once you have it’s amazing!
- Email marketing: I use Convertkit, I love it and find it has so many more features than Mailchimp and others I’ve used.
4. Engage with your audience.
This is one important step that often gets overlooked, after all you’ve got a business to run and who has time to hang around chatting?
I get it. I also know that the accounts that spend the time interacting with their customers and potential customers not only improve their socials reach but also their revenue.
Find that formula that works well for you and repeat it! Tweak as you need and sure, trial new things but don’t feel that you have to reinvent the wheel every time.
I’d love to know what you find works for your business!