Wellness Social Media | Blog
115
blog,theme-bridge,qode-quick-links-1.0,woocommerce-no-js,ajax_fade,page_not_loaded,,qode-title-hidden,footer_responsive_adv,columns-3,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-5.1.1,vc_responsive

This post contains affiliate links which means I earn a commission if you click through and purchase the product. This occurs at no addition cost to you. I also only promote products I know and use. Starting out in social media can be daunting! There's so much information out there, it can be overwhelming to know where to begin and focus your energy! As a social media manager, I manage other people's accounts for them but understand that it's not in every businesses budget. As a result, I thought I'd let you know how I manage accounts so you can DIY your...

Successful health and wellness marketing isn’t like selling clothes or beauty products. It blends the stages-of-change marketing elements with traditional marketing know-how. Capturing new leads through social media can be challenging, but if you take the time to nurture your social media following, you then have the ability to convert those followers into valued customers. This article will take you through some basic tips that will help guide you through the jungle that is social media marketing. The first and most important step is to think strategically about your current lead generation process and your lead nurture program. Whilst often neglected in...

Facebook advertising can be an effective and extremely valuable tool for any health and wellness marketing campaign. But, it’s important to remember that it is its own medium, therefore you need to take the time to really understand its unique strengths and challenges to really capitalise on its effectiveness. This article will give you some basic, yet highly effective tips that you can start to implement immediately to step up your facebook advertising game. 1. Determine the Call to Action: What is it that you want the user to do? Choose what makes sense for your campaign and use features like conversion pixel...

So, you know that having a social media presence is important for your business, but you’ve come to the realisation that you’re just not one of those design-savvy humans. Your days are full of client bookings, and working ‘in’ your business and you just don’t have the time. Do you have a social media strategy or a content schedule? Or are you a post-on-the-fly type of person without giving much thought to what value it is giving to your audience? Hey, we get it, you’re a time poor business owner and your gift of helping people achieve their health and wellness...

The juggle is real for all mums, we have heard the saying “You can’t pour from an empty cup”. Balancing kids, home life, career/business and taking care of yourself is tough, but it doesn’t have to be at the expense of your own wellbeing. So, what are some strategies that you can adopt to help protect your wellbeing, so you don’t experience mama burnout?    Slow down – This may seem counterproductive, but making the conscious effort to be mindful and present throughout your day will help you to focus on the present moment and not get caught up in the one million and one things you must do tomorrow, this week or next month! This can also help to...

In the early days of social media, news feeds were largely chronological. Posts were shown in reverse order with the most recent at the front. Algorithms take many more factors into consideration than just time; from both user behaviour and how a user might interact with a specific status, through to how other users have reacted to this status and what is trending at that particular moment in time. There are a number of different reasons as to why social media algorithms were developed, one of which is to improve the user’s experience and allowing the user to see more of...

Brand awareness is vital for building trust, lead generation and customer engagement and the more your potential customers are aware of your brand's presence, mission, and values, the more you can gain their trust. Building your brand awareness through social media marketing is an extremely powerful and cost-effective tool for health and wellness businesses. The most amazing fitness program or therapeutic service will still fail if no one knows your business exists, therefore marketing to survive and thrive is a must. Sign up to Wellness Social Media and grab your FREE e-book that will give you some tools and confidence to...

I recently had a lovely subscriber ask a great question. How do I customise  my Facebook tabs? It's a bit of a process but it allows you to create your own tabs, like having one for your blog, email sign up or like in this case, for recipes. Here is a step-by-step guide to doing in. Go to woobox.com, sign up and select 'Static Tabs' ​ Select HTML Fangate tab.​ Click + Create a new tab and select HMTL Fangate Tab ​ Where it says Page Source, select URL and click. Pop the URL in and hit Save. Go to the menu on the left and select Tab Settings. You can...

Everyone is talking about 'Shadow Banning'. What is it? And what does it mean for your account? Basically it's a thing that is happening on Instagram where only your followers are able to see your content. In other words, your hashtags don't work. New followers won't be able to find you via the hashtags that you use. If you have been shadow banned, you would have noticed your engagement decreased. How do you really know though if you have been banned or if your content is just not getting the reach that it normally does? To check if you have been banned you...

Social media can be daunting for small business owners, including (and sometimes even more so) health care professionals. I understand that as a health care professional you'd rather be seeing patients, taking a yoga class or coaching clients instead of doing the research to improve your social media presence. Here are my top 6 tips to improve your Instagram strategy. Be consistent! I know you may have heard that before but it is so important! Choose a frequency that you can stick to and do it. Being consistent not only helps you build your following but also helps to engage your...